After launching the Urban Cruiser EV in Europe last month, Toyota is bringing the low-cost electric SUV to a new global market.
The Urban Cruiser will be the first Toyota EV available in India, a country emerging as a high-potential global hub for electric vehicles.
Domestic brands like Tata Motors and Mahindra & Mahindra dominated the market, supported by locally built EVs and favorable government policies. Meanwhile, global leaders like BYD and Tesla face high import tariffs, making it harder to compete.
Some foreign brands, such as Hyundai, are gaining a foothold in the local EV market with domestically built models like the Creta Electric.
Toyota will take a similar approach with the Urban Cruiser EV. The electric SUV is a twin to the Maruti Suzuki e-Vitarra and will be built at Suzuki Motors’ massive Gujarat plant.
More in the article.
Because of course it is. Everyone’s forgotten how to build anything but SUVs. 🙄
I don’t get it. With the US severely losing attractiveness as an EV market, why are new EV SUVs being brought forth? Are SUVs really that popular elsewhere?
More likely, this is because Toyota has a comparative advantage in SUV manufacture to other manufacturers who sell in India. Other manufacturers are selling smaller, lighter, cheaper vehicles, but you dont hear about them because you don’t speak Hindi
Bold of you to assume anything about me.
