

Trademarks aren’t supposed to be a gift to the company, they’re a service to the public to help them know what they’re buying so they don’t get tricked into buying a counterfeit. If nobody expects velcro to come from one specific manufacturer anymore, that trademark isn’t serving the public and there’s no reason for it to be protected.
The Band-Aid company really really wants people to go to the store to buy some band-aids, but then only one box says “Band-Aid” on it so they buy that one because they don’t know what “adhesive bandages” are. They love that, it’s just illegal. So they have to make sure to run enough “BAND-AID™ BRAND ADHESIVE BANDAGES” ads to have a defense in court that no reasonable person is buying Band-Aid because they think that’s the only band-aid in the store. But they still want as many unreasonable people doing that as possible.









The amount of reciprocal effort art is socially allowed to demand from the audience changes. The art form gets refined and people respect that and are willing to invest more attention, then at some point it’s opera and nobody goes because it requires too much attention and respect. Netflix might suck but on the other hand Christopher Nolan is making movies with inaudible dialogue and Game of Thrones has invisible fight scenes because they got out of hand with it and think they can demand you only watch their thing alone in a soundproof HDR screening room.