EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • shininghero@pawb.socialEnglish
    29·
    3 months ago

    I foresee this getting their titles kicked off steam, since their developer TOS pretty much forbids this.