They were thinking of a trippy smiley face eating a hotdog, which I obliged with some cosmic vibes included.
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A logo that I designed for Cosmic Dogs, a hot dog cart that the client was opening.
A logo should work as a black-and-white, and it should be scalable. While this is cute, it doesn’t work as B&W, and it isn’t scalable.
Yeah, I’ll get downvoted. But it’s a hard truth.
It’s true, it just may not apply here. There’s no reason to make a whole design language and account for websites, merchandise and other products if we know the logo is going on a hot dog stand banner.
The real truth is that, if they ever expand or branch out, they can invest more to have the logo reworked for their new ventures.
I don’t like this opinion, but as a business owner and a business on their second logomark revision, I agree. There are times when you’re getting an etching done on a metal mug or small item and colors can’t cut it.
I love the logo as is, but I suggest you need a B&W version.
That’s a good point, thanks for sharing your perspective as a business owner
How is this not scalable?
If you scale this down, the hot dog is the first to disappear into a blur. That’s not great for a hot dog stand.
And it’s not only about making it small, things also appear small when they’re far away. You want your logo to be recognizable from 2 blocks away or from the top floor of a skyscraper. That’s where distinct outlines and strong contrasts come in. It’s no problem to lose a little detail, but a logo shouldn’t become a blob.
how does this not work as black and white?
it would be dumb simple to make this black and white…
Sure, but that’s also how you get mega-boring logos like two triangles or a single letter. What if they deleted everything in the background, leaving just the face and the hot dog?
Nah dude this logo is way more memorable