It’s a bizarre read, but the strangest thing about it is Esquire’s justification for the stunt. “We were stoked to have some face time with the Japanese-American actor, but his schedule prevented it,” writes Esquire’s Joy Ling. “With a driving need for a feature, we had to be inventive. Harnessing our creative license, we pulled his verbatim from previous interviews and fed them through an AI programme to formulate new responses.”
So they rephrased questions he was asked…
And tried to use AI to rephrase his answers…
Everyone involved needs to be suing Esquire, but especially every organization that spent money/resources on the sourced interviews
Like, this is actually huge precedent if there’s no consequences, even if the actor signed off on it.
You can’t just rephrase an interview and pretend you did it. If they can, that’s what every media company will start doing. They’d “interview” 1,000 people a day and have a constant stream of slop for people to mindless click and not even really read.
Like, they stopped writing articles people want to read decades ago, they write headlines people will share on social media. And people will reflexively share interviews with people they like, even if they don’t care enough to even open the link.
They just want to post it to talk about that thing.
This was Esquire Singapore, by the way, for those who mostly just read titles.
“We were stoked to have some face time with the Japanese-American actor, but his schedule prevented it,” writes Esquire’s Joy Ling. “With a driving need for a feature, we had to be inventive. Harnessing our creative license, we pulled his verbatim from previous interviews and fed them through an AI programme to formulate new responses.”
AI Mackenyu talks about the pressures of living up to his deceased father, the legendary action star Sonny Chiba, and how it wants “to make him proud,”
Wow, ok, so can we talk about how they just open up themselves for a lawsuit. Really, when would people see this as a massive redflag
This is weird. This is a weird thing to do.
“With a driving need for a feature, we had to be inventive. Harnessing our creative license, we pulled his verbatim from previous interviews and fed them through an AI programme to formulate new responses.”
We’ve failed as a species.
It turns out Yogi Berra was right all those years ago. “I never said all those things I said.”
In their defense, these “live action” movies look ai generated. Maybe they just assumed it was all fake and decided to join in.
