‘As more join, it gets less risky’: how Greta Thunberg’s lone strike turned into a movement
www.theguardian.com
In an extract from his new book, Tim Lenton explains how Fridays for Future challenged climate inaction to reach a positive tipping point

cross-posted from: https://slrpnk.net/post/27148108

The first follower closes a reinforcing feedback loop and makes it easier for the next person to also break from norms and join in. Each subsequent person joining the movement makes it easier for the next person to join, and so on, creating an amplifying effect. If that amplification is strong enough, it can reach a tipping point. At a critical mass, the social incentives reverse, and change becomes self-propelling.

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