A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.
MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.
The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.
Welp, looks like it’s time to abandon Unity entirely.
We will truly live in a world where 95% of games are based on Unreal Engine, 4% on Godot or GameMaker Studio, and 1% custom engines.
Which is such a shame… When Unreal does something bad, like absolutely messing up shader compilation, pretty much all games start suffering with this for years. And there are some amazing engines out there… Resident Evil’s scales surprisingly well and looks way better than it has any right to.
Because Capcom’s in-house game engine is really scalable.
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well, they did name it RE Engine but it was developed and used on many other projects as well.
Games made with RE Engine
So scummy of them.
I’m blown away that they even think this is less controversial or a solution. Brain dead company should cease to exist. I’m totally fine with no new games made with unity.
Reminder that the unity ceo once suggested they (apparently he was at ea at the time) could start charging players money for reloading guns hours into a game once the player gets invested enough.
These guys are cartoonishly evil. But also completely lacking in any actual common sense.
They literally never seem to think more than one step ahead, it’s pathetic. Sure they might gain some money by screwing everybody over short-term, but long-term they’re going to lose millions when everyone abandons their game/platform for something else. Look at Blizzard, classic example, they’ve screwed themselves over by trying to screw the customer over, they would have made more money if they just kept Overwatch one going.
I can see it being part of a “announce an outrageously awful thing, settle for doing something bad instead” scheme.
Ah, so THIS was they wanted to get in there.
Apple engineer here, from what I understand most of Unity’s competitors in the we space are significantly better paying and performing. We keep hearing from developers that nobody wants to use Unity’s product because of that. AppLovin, the one named here, outperforms Unity Ads by as much as 800% in some titles, according to a contact of mine at a game studio. With a difference like that it’s hardly surprising nobody is choosing Unity Ads.
This reeks of desperation, but one wonders how effective it could be - because this demand to drop AppLovin is basically cutting off the revenue faucet for these same developers they’re now trying to extort. No Unity fees but no good income either…
There’s this one guy on youtube(https://www.youtube.com/@rossmanngroup), who said about business: [paraphrasing] “Sometimes things go well, and sometimes, you dry to get the change stuck between the couch cushions”. And you’re right, this pretty much does seem like a desperate move if you think about it.
Yeah, I love that analogy. When companies deviate from their core business model to try to increase revenue, it’s a symptom that the company is dying. If they’re having profit issues (which I doubt), a healthy company would innovate to attract customers, not to lock them in.
Here is an alternative Piped link(s):
https://www.youtube.com/@rossmanngroup
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source, check me out at GitHub.
Oh good, now I can play a game I payed for and see some ads. Maybe they’ll add skins in games where some character will wear a Taco Bell shirt or change health potions to “Vitamin Water” bottles
/s
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The article suggests it’s strictly for smartphone apps. Could just be vague wording on the part of the article, but I struggle to understand how this would be as feasible for console or PC releases.
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On the bright side, a lot of the scene might come out of retirement to crack and clean up this shit or we’ll get new adblocking technology/ software. That said, fuck unity.
I don’t want ad blocking in my games, because I should never see ads in something I paid for. I hate that trend in streaming services, I hated it in mobile games, and I absolutely will not tolerate it in desktop/console gaming. I’d rather not play games than see ads there.
Advertising shits in your brain.
Let’s get rid of it.
And screw anyone going ‘but then how money?!’ while it infects billion-dollar business models. There’s no amount of money you can pay, where greedy suits won’t imagine taking your money and selling your eyeballs.
There is an ethical advertising system that works well: opt-in catalogues. I love Costco’s monthly ads, IKEA’s catalogue, Amazon’s holiday shopping catalogue, etc. When I need something, I can browse and create a shopping list.
My problem with ads is that it tries to get me to buy stuff when I’m doing something where I don’t want to buy stuff, like watching TV, browsing the Internet, or playing a game.
A game engine isn’t the right place for ads. Leave that to storefronts and other areas where I’m already looking to spend money.
For those who know in the UK - the Argos catalogue was always my favourite thing to browse as a kid :D
Is this whole thing a “Springtime for Hitler” esque plot?
Springtime for Johnny and Unity, autumn for Godot, Unreal
ok, so fuck these people again
I loathe seeing ads in any medium whatsoever, especially a medium I use for escaping this ad-filled apocalypse of a world we all live in. Why on Earth would I willingly force ads onto people who have generously supported me doing the thing I love most?
Disclaimer: I haven’t made any games yet, but someday “soon”…
People chose a proprietary engine. They get what they fucking deserve
